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03 / Business Automation

WhatsApp AI Order Assistant

A concept for meeting customers where they already are: an assistant on WhatsApp that answers product questions, captures orders and hands off to a person when needed.

Status:Concept
whatsapp.conversationConcept UI
Is this item available in blue?
Yes — it’s in stock. Would you like to place an order?
Yes, 2 please.
Order details captured for team review

Interface shown is a conceptual illustration. This is an internal product in progress, not a launched product.

The Problem

For many businesses, WhatsApp is the primary sales channel — but responding to every enquiry manually is slow, inconsistent and hard to scale beyond a few conversations at a time.

The Opportunity

A carefully scoped conversational assistant can handle repetitive questions and structured order capture, while leaving complex or sensitive conversations to the team.

Product Concept

An assistant connected to a business’s product catalogue and order process, operating within clear boundaries and escalating gracefully to a human.

Experience

  1. 01

    Customer asks

    Product, price or availability questions get immediate, accurate answers.

  2. 02

    Order is captured

    Structured details are collected step by step in the chat.

  3. 03

    Team stays in control

    Orders and edge cases are routed to the team for review.

Planned Features

  • Catalogue-aware replies

    Answers grounded in the business’s product data.

  • Order capture flow

    Guided collection of items, quantities and details.

  • Human handoff

    Clear escalation to a team member at any point.

  • Follow-ups

    Structured reminders and order status updates.

Architecture

  1. L1ChannelWhatsApp Business Platform webhooks.
  2. L2ConversationStateful dialogue with guardrails and intent handling.
  3. L3CatalogueProduct data source used for grounded responses.
  4. L4OperationsOrder records and a dashboard for the team.

Technology

  • WhatsApp Business API
  • TypeScript
  • AI SDK
  • PostgreSQL
  • Webhooks
  • Queues

Current Status

Status:Concept

Concept stage. Conversation design and system boundaries are being defined.

What's Next

  • Map core conversation flows
  • Define escalation rules
  • Build a sandbox prototype
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